tag:blogger.com,1999:blog-17898384.post116354994582844255..comments2024-03-11T07:06:28.190-07:00Comments on Mobile Opportunity: The Cluetrain Manifesto revisitedMichael Macehttp://www.blogger.com/profile/17966107280587843091noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-17898384.post-72400900599516315962008-11-19T15:53:00.000-08:002008-11-19T15:53:00.000-08:00Jeneane wrote:>>What were you up to re: the ...Jeneane wrote:<BR/><BR/><I>>>What were you up to re: the net in 1999?</I><BR/><BR/>Let's see...<BR/><BR/>During the year before that, I was with a new business unit at Silicon Graphics, where we were building a destination site and online commerce system. <BR/><BR/>Then for part of 1999 I was at SoftBook, where we were using the net to distribute books and magazines. We also did a lot of online marketing activity there, since we had no budget for other sorts of marketing. <BR/><BR/>I also talked to a lot of web startups about potentially joining them; probably came closest with RealNames, but fortunately that didn't work out. I ended up at Palm instead.<BR/><BR/><BR/><I>>>How about incorporating any part of what the net means (or meant) into yours or your client's businesses?</I><BR/><BR/>Actually, that's a huge part of what I do in my day job. I can't write about most of it because it's confidential to our clients, but we did recently release some research <A HREF="http://rubiconconsulting.com/insight/winmarkets/michael_mace/2008/10/online-communities-and-their-i.html" REL="nofollow">here</A>.Michael Macehttps://www.blogger.com/profile/17966107280587843091noreply@blogger.comtag:blogger.com,1999:blog-17898384.post-61742584758884406902008-11-19T13:51:00.000-08:002008-11-19T13:51:00.000-08:00"Maybe this sounded revolutionary in 1999..."Yeah,..."Maybe this sounded revolutionary in 1999..."<BR/><BR/>Yeah, actually, it was. What were you up to re: the net in 1999? How about incorporating any part of what the net means (or meant) into yours or your client's businesses? <BR/><BR/>It was news then. It's still news. The short attention span theater of today's online pundits was, maybe, the only thing Cluetrain didn't predict.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17898384.post-2272745368535303912007-11-09T20:33:00.000-08:002007-11-09T20:33:00.000-08:00Ahhhh, saved by the Wayback Machine!Thanks, Jamshi...Ahhhh, saved by the Wayback Machine!<BR/><BR/>Thanks, Jamshid.Michael Macehttps://www.blogger.com/profile/17966107280587843091noreply@blogger.comtag:blogger.com,1999:blog-17898384.post-17270988223867220032007-11-09T13:48:00.000-08:002007-11-09T13:48:00.000-08:00Fortunately the Gluetrain Manifesto got archived i...Fortunately the Gluetrain Manifesto got archived in the Wayback Machine, in case you don't want download that PDF:<BR/><BR/><A HREF="http://web.archive.org/web/20041217020958/http://www.gluetrain.com/" REL="nofollow">http://web.archive.org/web/20041217020958/http://www.gluetrain.com/</A><BR/><BR/>Comedy Gold!<BR/><BR/>8. In both <I>inter</I>networked markets and among <I>intra</I>networked employees, <I>people</I> are speaking to each <I>other</I> with a <I>whole</I> lot of italics.<BR/>9. These <I>italicized</I> conversations are enabling us to <I>show</I> our <B>knowledge</B> of<BR/><B>HTML</B> tags.jamshidhttps://www.blogger.com/profile/06617175540676647355noreply@blogger.comtag:blogger.com,1999:blog-17898384.post-74227213364793421072006-12-05T03:54:00.000-08:002006-12-05T03:54:00.000-08:00Firstly Thanks for this gr8 post ...
However, Po...Firstly Thanks for this gr8 post ... <br /><br />However, Point 45 - Intranets...are built bottom-up by engaged individuals cooperating to construct something far more valuable -<br /><br />Is true ... we are no more talking of only engineers in a tech company being capable of creating the intranet – read this post by prof Andrew McAfee [http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/entry/now_thats_what_im_talking_about/] <br /><br />– the manifesto is quite correct intranets are indeed built bottom-up!! And top-down intranets – managed by a dedicated KM/IT dept on orders/ policies set by top and/or middle management are not fun for employees – neither productive.Nikhil Kulkarnihttps://www.blogger.com/profile/06122713213289886963noreply@blogger.comtag:blogger.com,1999:blog-17898384.post-65480926727564715572006-12-04T02:12:00.000-08:002006-12-04T02:12:00.000-08:00I admire your stamina in going through all of thes...I admire your stamina in going through all of these points. I usually zone out at number 15 or so. Thanks for giving us a guide to which of the cheese-puffier bits of this bloated classic we can safely skip. <br /><br />I like that you respect Cluetrain while you skewer it. At its core, the Cluetrain is a helpful way to think about communicating with customers. It definitely advanced the marketing conversation.<br /><br />BTW...for point 21, you'll need a more accurate example than, "This is why you don't ever see Bill Gates break-dancing." Bill Gates has done a whole bunch of gag videos over the years. One of the newer videos actually features Gates approximating break dancing side by side with Jon Heder (as Napoleon Dynamite). Gates also fights Napoleon for Taters. You could Google it up.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17898384.post-1163696944913292802006-11-16T09:09:00.000-08:002006-11-16T09:09:00.000-08:00Ah, Now replace the PC/Internet with a handset/cel...Ah, <BR/>Now replace the PC/Internet with a handset/cellular-network and see how many of the 95 tenets fall apart.<BR/><BR/>My point? The Cluetrain Manefesto is highly specific to a particular network implementation: The Internet. <BR/><BR/>No clues or tails out here on the cellular network prairie.<BR/><BR/>By the way, LOVE the Star Trek reference. Spot on. I nearly had coffee running out of my nose I laughed so hard.<BR/><BR/>Carry on,<BR/>DougDouglass Turnerhttps://www.blogger.com/profile/15677838870912904018noreply@blogger.comtag:blogger.com,1999:blog-17898384.post-1163599543143449242006-11-15T06:05:00.000-08:002006-11-15T06:05:00.000-08:00Michael, excellent commentary and boil down of wha...Michael, excellent commentary and boil down of what's being said in the Cluetrain. It's interesting to see someone go through and dissect the 95 theses as you have here.<BR/><BR/>Thanks also for boiling down the ideas into 10 commandments that are revised for reality — it certainly makes for quicker reading. :-)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17898384.post-1163560418330114932006-11-14T19:13:00.000-08:002006-11-14T19:13:00.000-08:00excellent postexcellent postAnonymousnoreply@blogger.com